Founded by a United States Marine, “Eat a Burrito, Save a Hero” is the tagline for Spec Ops Burrito in Ft. Worth, Texas. When you eat a burrito, part of the proceeds will be donated to help wounded veterans, their families, and families that have lost loved ones from serving.
A series of icons were created out of burritos and used throughout the branding. Nosh also designed a concept lookbook that provided an interior design layout for potential landlords to understand the look / feel of the SOB concept. The to-go menu was then created after the owners landed a space in Ft. Worth.